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General

Top 10 SEO Trends for 2020

Competition for customers continues to grow, year on year. Every day, hundreds of websites are launched, which means you need to keep on top of the latest 2020 SEO trends if you want your website to stay at the top. If customers can find your website on the first page for as many search terms as possible, you’re ahead of the competition. To help you stay...

Beware All You Shoppers Don’t Fall Victim to the Latest Holiday Shopping Scam

By the time you get to read this Thanksgiving will be over. Black Friday and Cyber Monday may be distant memories, but there are plenty more holiday shopping days to come. Unfortunately, with the time for holiday shopping well underway, scammers are also ramping up their fraud campaigns.  It doesn't matter whether you do your holiday shopping in a brick and mortar store or online. You’re...

Office 365 Phishing Scam Lures Employees with Promise of Pay Raise

The promise of a pay rise is an enticing offer and one that was used by scammers in a recent phishing attempt to gain access to multiple people's Microsoft Office 365 account details. The scammers took on the persona of their target’s company’s human resource department and then sent out an email linking to an excel spreadsheet titled ‘salary-increase-sheet-November-2019.xls’. The email which was sent suggested that...

Make Your Writing Pack a Punch with These Copywriting Best Practices

You might not have realized, but when a person looks at a website, they’re not reading the content in the same way as they would a book. When you read a book, your eyes move from left to right, and you read every line. Someone looking at a website, on the other hand, scans the content searching for words or phrases that catch their attention....

It’s Time to Take Your Companies Cybersecurity Seriously

In the past, cybersecurity was a convenient bonus to businesses but was never considered to be necessary. However, we are in the 21st century and not the past. Cybersecurity is vital to ensuring the longevity of your business. A lack of defense can allow a competitor or even a bored teenager to cripple your company in minutes. Cybersecurity is about hoping for the best but...

SEO and Cybersecurity Go Hand in Hand.

Exploring the Relationship between the SEO Industry and Cybersecurity. When a website advertises its security, HTTPS has been at the forefront of that advert. This misconception is down to Google naming HTTPS as a ranking signal and then implementing changes in the Google Chrome web browser that further pushed for the use of HTTPS. Despite Google’s views, HTTPS does not make a website secure. But how does the SEO community feel...